Pantene
Strong is Beautiful
Pantene is the world's leading haircare brand that celebrates women's strength in and out of the shower. Partnering with brand ambassadors Selena Gomez and Jillian Hervey, Pantene's campaign "Strong is Beautiful" launches with energetic visuals, iconic colors, and stunning photography to cue an inherent strength that every woman embodies. The bold typography stands tall against the dynamic movements of Pantene's iconic brand assets such as Pro-V vitamin, oil drips, and cream splashes. With flexibility in mind, the visual toolkit is crafted to live seamlessly across various touch points from print, out-of-home, eCommerce, and retail environments.
Creative Team: Chad Ingram, Casey Diehl, Sarah Burke, Katie Meyer, Olen Amelia, Jean Magee, Grey Group NY
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