Minum Selections is a natural wine distributor based in Chicago. For a special Champagne Lelarge-Pugeot event, we want guests to leave the experience with an object that's beautiful, tactile, yet curated and informative.
We gravitate towards the newspaper format as we believe people hold on to objects they can connect with, physically and mentally. The front and back covers have details of the event and the winemaker, Clémence Lelarge. The middle spread is an artwork of a solar system in a wine glass to represent the wonderfully complex flavors of the liquid. We chose Ogg as the typeface to capture the elegance and vivacity of Champagne while maintaining legibility of varying type sizes throughout the publication.
Newspaper Club | Print Roundup: August 2021