96% of women do not use the word "Beautiful" to describe themselves. #ChooseBeautiful empowers women to redefine what beauty means to them. We interviewed real, unpaid women what makes them feel beautiful. To our surprise, the answers have nothing to do with physical appearance. We discovered that beauty is a state of mind, and beauty is a choice.
Creative Director(s): Maureen Shirreff, Luissandro del Gobbo, Sam Spratlin
Photographer: Sandro Miller