Hair Food is P&G’s nature-inspired hair care brand that’s full of vital ingredients and free of harsh chemicals.
As Hair Food moves into Year 2 in market, run rates have been down 40%. Our goal is to combat the decline, increase sales, and aide in awareness. We position Hair Food as the key brand that has the perfect guilt-free recipe, while still delivers the results of amazing hair. This campaign lives seamlessly from print, in-store, digital to social channels.
