Herbal Essences challenged us to evolve the brand to have a modern and personal vision. Instead of focusing on selling products, we focused on providing an experience.
We collaborated with our client to coin a visual metaphor that is scalable, anything from a branded environment to a small POS execution. Our visual metaphor is the swing – a simple, yet gratifying experience that everyone can relate to. The swing liberates the inner youth and stimulates your worldly senses. And this is what Herbal Essences aspires to provide.