UPS approached us for a campaign facelift, putting an emphasis on how good logistics make customers happy.
The project kicked off with an extensive study of their iconic logo, colors, and visual apparatus. Next, we took creative campaign ideas and developed them to engaging advertising pieces. The published campaign reveals success stories of loyal UPS customers, including Tony Hsieh (CEO, Zappos) and Jack Roush (Chairman, Roush Enterprise).
Creative Director(s) : Michael Fazende, Rob Jamieson, Gabe Usadel. Photographer : Jake Chessum.