UPS Brand & Campaign Evolution
UPS approached us for a brand and campaign evolution, putting an emphasis on how good logistics make customers happy. The project kicked-off with an extensive study of UPS iconic logo, colors, and distinctive brand assets. We refreshed their brand identity system along with designing new iconographies and illustrations to elevate their print, outdoor, digital and in-store executions. We then applied the new brand assets to UPS "Happy" campaign that lives globally across every touchpoint. The published campaign reveals success stories of loyal UPS customers, including respected CEOs around the world such as Limor Fried (Adafruit), Tony Hsieh (Zappos), and Jack Roush (NASCAR).
Creative Team: Chris Wall, Michael Fazende, Rob Jamieson, Gabe Usadel, Olen Amelia, Andrea Gonzalez
Photographer: Jake Chessum