Covergirl is one of the world's leading make-up brands with new beauty products launching every month. We were thrilled to work with the newest face of Covergirl, Zendaya, to lead the US Campaign of Fall 2016.
We created the look & feel to entice and educate shoppers with vibrant graphics and informative visuals. We launched the campaign throughout print, in-store, digital and social platforms.
Creative Team: Chad Ingram, Olen Amelia, Matt Bender, Shana Shen, Fabra DiPaolo