KitchenAid Go Cordless: One Battery, No Limits.
The new KitchenAid Go Cordless System powers six new appliances with one interchangeable battery to create space in the kitchen while empowering consumers to unleash the power of creativity with its superior performance. Focusing on the power of the single battery, the visual system takes inspiration from the rectangular shape and expands its use as a catalyst to communicate the unique benefits. Through a robust collection of lifestyle photography and bold graphic treatment, the design system flexes through all launch touchpoints including website, digital, social, and retail environments.
Creative Team: Alaina Africano, Allie Geise, Carrie Ruby-Wolf, Mara Smith, Matt Mortimer, Olen Amelia, Steven Tillstrom
Motion: Jason Rohler
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