Minum Selections Brand & Visual Identity

Minum Selections is an importer and distributor of low intervention wine and botanical spirits based in Chicago, Illinois. They present wines that can connect anyone to a sense of time and place—bringing us closer to nature and the stories of the winemakers who created them. The visual identity encapsulates energy, vibrance, and rawness inspired by the rugged nature and mindful artistry that goes into a bottle of wine. The design system lives across print, social and marketing channels, as well as tech sheets that help inform consumers about the products.

Creative Team: Olen Amelia & Ben Deter





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